Sony’s “Michael” PS3 Ad

I don’t always play video games.  But when I do, I use an XBox 360.  However, Sony really hit a soft spot with their target audience with this ad.  They use recognizable characters as well as characters that players may have some attachment to in order to sell their product – not to mention they make it as personal as possible.  I bet the emotions of gamers everywhere will be prodded with this commercial.

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